Traditional Sales vs. MEDDIC Sales: A Comprehensive Comparison

Traditional vs MEDDIC

A successful sales process is crucial to the success of any firm. Historically, sales have been conducted using a cookie-cutter strategy centred on making sales, but modern sales strategies have changed. Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion (MEDDIC) is a well-known sales methodology. In this post, we'll examine the pros and cons of both the traditional sales process and the MEDDIC sales process.


Traditional Approach to Making a Sale


Most sales training emphasises a linear process that culminates in closing deals. Common steps include finding new leads, communicating with them, vetting them, and lastly making a sale. Here are some of the pros and cons of the more conventional methods of selling.


The Benefits of the Old-Fashioned Sales Method


Traditional sales methods are simple and straightforward, making them practical for any business to adopt. Reps in the field don't require a lot of in-depth instruction to grasp how it works.


Deal-closing is the primary focus of the traditional sales process, which can be beneficial in the event of a brief sales cycle.


Traditional sales methods are fast, and salesmen can often conclude deals in a single day.


Disadvantages of the Conventional Sales Method


One-size-fits-all: Not all consumers will respond positively to the standard sales procedure because it is designed to accommodate the widest possible range of circumstances.


Traditional sales processes may not provide adequate insight into customers' demands, which may make it difficult for salespeople to meet those needs.


Traditional sales processes are transactional; they prioritise closing agreements over establishing meaningful connections with customers.


Selling Procedures for MEDDIC


Understanding the customer's wants, pain spots, and buying process is key to the MEDDIC sales process. The benefits and drawbacks of the MEDDIC sales procedure are outlined below.


The Benefits of the MEDDIC Sales Cycle


The MEDDIC sales process is customer-centric since it encourages salespeople to learn about the customer's wants, needs, and decision-making process.


Salespeople are better able to zero in on their ideal clients with the support of the MEDDIC sales process.


By the use of the MEDDIC sales process, salespeople get insight into the customer's decision-making procedure, which in turn allows them to better serve the customer at each point of the buying cycle with relevant information and resources.


Problems with the MEDDIC Sales Cycle


Because of its complexity, the MEDDIC sales process necessitates more time and effort spent educating salespeople.


The MEDDIC sales procedure is more involved than conventional sales, which could cause delays in the closing of deals.


The MEDDIC sales process is better suited for building long-term partnerships, which may not be suitable for shorter sales cycles.


Conventional vs. MEDDIC Sales: A Comparison


The typical sales process prioritises closing agreements, while the MEDDIC sales approach prioritises establishing meaningful, long-term connections with clients.


Comparison between the standard sales process, which takes a one-size-fits-all approach, with the MEDDIC sales process, which focuses on the individual needs of each client.


Contrast having little or no understanding of consumer demands with having a solid grasp on those needs. Understanding the customer's needs is emphasised more in the MEDDIC sales process than in the standard one, which may not offer salespeople with adequate knowledge to do so.


As opposed to the MEDDIC sales process, which is more time-consuming, the conventional sales procedure takes less time to complete.


Difference between the transactional nature of the traditional sales process and the strategic nature of the MEDDIC sales process.


Customers' problems aren't always front and centre during the conventional sales process, but they are throughout the MEDDIC sales process, which places a premium on doing so.


Rather than focusing solely on the decision-making process, as is often the case, we tend to focus on the outcomes of those decisions. The MEDDIC sales process places a premium on an in-depth understanding of the customer's decision-making process, which may be overlooked in the standard sales process.


Contrasted with the MEDDIC sales process's emphasis on finding the economic buyer, the conventional sales process's concentration on securing a sale may not extend to the buyer's financial situation.


When comparing the traditional sales process to the MEDDIC sales process, it's important to note that the former may not place as much emphasis on learning about the customer's decision criteria as the latter does.


In contrast to the MEDDIC sales process, which places an emphasis on the use of metrics to identify new consumers, the traditional sales process may not place as much emphasis on using metrics.




In conclusion, there are benefits and drawbacks to both the standard sales process and the MEDDIC sales process. When compared to the MEDDIC sales process, which is customer-centric, strategic, and focused on creating long-term connections, the conventional sales process is simple, rapid, and focused on closing deals. The MEDDIC sales process provides a more in-depth method of selling by emphasising the importance of learning about the customer's wants, requirements, and decision-making process. This can aid in the development of stronger relationships with clients and the closing of more deals. Eventually, your business's needs and the nature of your sales cycle will determine whether you use traditional sales or the MEDDIC sales process.