In the swirling universe of B2B SaaS sales, executive sponsors play a pivotal role. These are the folks with the influence, the authority, and (let's face it) the purse strings. But what do they really want when they're considering that all-important purchase? Having sat on both sides of the table, I've got the inside scoop. Let's unpack the top 10 must-haves for these decision-makers.

1. Clear ROI Mapping

It's not just about the glitzy features; it's about the bottom line. Can your product offer a clear return on investment? Bring those stats and projections, but keep it real.

2. Security and Compliance

In our digital age, the bogeyman of data breaches lurks everywhere. Executives need assurance that your SaaS solution is a fortress, compliant with all regulations. GDPR, CCPA - these aren't just acronyms; they're essential boxes to tick.

3. Integration Potential

No software is an island. How seamlessly will your product blend with the existing tech stack? The less friction, the better.

4. Customization Capabilities

Businesses aren't cookie-cutter, so why should their software be? Flexibility and adaptability are the names of the game.

5. Impressive Case Studies

Storytime, folks! What better way to illustrate value than with real-world success stories? Make sure they resonate with the executive's industry and challenges.

6. Scalability Promise

As businesses grow, their software needs to keep pace. Executives are scouting for tools that won't just work today but will flourish tomorrow.

7. Top-notch Customer Support

Even the most intuitive SaaS products will hit a snag or two. When that happens, a stellar support team can make all the difference. 24/7? Even better.

8. Transparent Pricing

No one likes hidden costs. Lay out your pricing model with clarity and honesty. No asterisks, no small print.

9. A Compelling Roadmap

It's not just about where your product stands today, but where it's headed. Show executives the journey ahead, filled with innovation and upgrades.

10. Engaging Training Programs

Onboarding can make or break the user experience. Ensure that teams can hit the ground running with engaging, effective training resources.

Wrapping it up, the B2B SaaS sales ballet isn't just about spinning features and functionalities. It's about understanding the deeper needs and pain points of executive sponsors. So next time you're gearing up for that big pitch, keep this playbook in hand. It might just be your golden ticket to close that deal.