Digital sales rooms are versatile tools that can be adapted to various scenarios in the sales process. Here are four unique use cases that highlight the potential of sales rooms to transform B2B selling.

1. Complex Multi-Stakeholder Deals (The obvious)
In deals involving multiple stakeholders, a sales room serves as a central hub where all parties can access relevant information and collaborate. This helps in aligning the different decision-makers and speeds up the consensus-building process.

2. Out of Office Hours
Need a space for prospects to learn more about your solution, when you’re not around? Sales rooms can give you the ability to tailor specific rooms (with specific, relevant content) to individuals while out of office. Link these us to landing pages, social campaigns and other sources, you have the ability to track, convert and engage prospects while gathering data you otherwise wouldn’t have using a website. 

3. Lead Generation
Public rooms (i.e. rooms that are not private and are ungated) are great ways of building rapport, interest and engagement in your sales content. Hooking specific rooms, for example by industry, can give your prospects a space to learn about a topic and your solution ahead of that first meeting or conversion. Sales rooms also allow you to convert individuals and move them seamlessly, into a tailored, personalized room as the deal progresses. 

4. Onboarding New Clients
Sales rooms aren’t just for closing deals; they can also be used in the onboarding process. Once a deal is closed, the same space can be repurposed to provide onboarding materials and training resources, ensuring a smooth transition to your product. Mutual action plans can be incredibly powerful in moving prospects across the entire deal cycle, all the way to implementation. Aligning the tasks and people needed to get your new customer up and running, on time.  

These use cases demonstrate the flexibility and power of digital sales rooms in enhancing different aspects of the sales process. By adapting the tool to your specific needs, you can improve outcomes at every stage of the buyer’s journey.